rarelm Blog
Stop following. Start backing.
By Ashutosh Kesharwani ·
- verified humans
- bot crisis
- backing
The internet used to feel real. Somewhere along the way, it stopped.
Half of all traffic is bots now. Your favorite influencer might be three scripts in a trench coat. You've got a thousand followers and couldn't name nine of them. And somewhere right now, a fake account is DMing your aunt about a once-in-a-lifetime opportunity.
We got tired of it too.
Following stopped meaning anything
A follow used to be a small act of trust. Now it's noise. Counts are inflated, reach is gamed, and the loudest accounts are often the least real. You scroll past a hundred strangers to find one person who actually matters — and you still can't be sure they're a person.
When you can't tell who's real, nothing you see is worth much.
So we built the opposite
rarelm starts from one rule: every account is a verified human. AI face authentication, one human, one account. No bots. No burner accounts. No impersonation. If you're not real, you're not here.
That's not a feature we bolted on. It's the foundation everything else stands on.
Stop following. Start backing.
Following is passive — you watch from the outside. Backing is different. It means putting yourself behind the real ones early, when it still counts: the creators, the builders, the quiet experts who haven't blown up yet but will. You believed in them first. On rarelm, that belief doesn't stay invisible.
When they rise, you were there from the start.
Being early should count
We're building rarelm in the open, and the first people in shape what it becomes. Not followers. Founding believers.
The internet forgot what real looks like. We're building it back — and we'd rather build it with you than for you.